Survival - SWOT or get SWATTED?

Have you done a S.W.O.T. analysis recently?
Giving focus to where you expend your energies becomes even more vital when times are tough.
Involve all of the team in reviewing where you are putting your focus at the moment, so that you are all working on the things that are going to make a real difference. SWOT to review your business plan before the competition SWATS you.

SWOT Analysis


Woops - next issue for a novice blogger - I cannot paste my table into the post. It was all jazzy orange colours too! I have even tried converting it to Jpg but cannot seem to get the size right! So, unfortunately you will have to see it in a list rather than a table. If you want a copy of the table to fill in then just request one from me at: angie.martin@amhr.co.uk.



So, imagine this is in 4 boxes (typical consultant style!):

STRENGTHS

• What do you do well?
• What unique resources can you draw on?
• What do others see as your strengths?

WEAKNESSES

• What could you improve?
• Where do you have fewer resources than others?
• What are others likely to see as your weaknesses?

OPPORTUNITIES

• What good opportunities are open to you?
• What trends could you take advantage of?
• How can you turn your strengths into opportunities?

THREATS

• What trends could harm you?
• What is your competition doing?
• What threats do your weaknesses expose you to?